
Top 40 Clubhouse Creators Form a Quasi-Union Many musicians have 360 deals that stipulate the labels get a share of all revenue streams, including merch and ticketing. But even if they do this, the labels are still going to get a cut.Yes, they're planning to help music creators monetize through ancillary revenue streams like merchandise rather than music streaming itself.Maybe they could use Tidal’s music consumption data to make those loans safer to underwrite. But extending creator loans at scale in a hits-driven music business is precarious. This could also be their foray into artists loans and providing capital to creators.It’s possible that the big opportunity Square is thinking about is using Tidal’s artist relationships for ticketing-which presumably wouldn’t run into as many IP issues.record labels and not independent music creators. True, if most music creators don’t own their IP, Square’s monetization model ultimately benefits copyright holders i.e.You have the composition (owned by the songwriter and/or their publisher) and the sound recording (owned by the artist and/or their label) Yes, but direct creator monetization is tricky in the music industry because of the fragmented copyrights.But that opportunity is just not big enough (yet) for a $100 billion market cap company like Square to care about.

Jack’s tweetstorm makes it sound like they’re trying to create a Patreon-style service.Strategically, this feels like a shift in the type of customers that they're serving.

Here, only a few artists actually make any significant amount of money. There is a very long tail of small businesses-millions and millions of individual merchants who are doing daily transactions-but the same cannot be said for the artist and music world.

Recommended Reading: Dan spoke to popular YouTuber Matt D’Avella about content creation, audience building, productivity, and burnout in this week’s Superorganizers. If you like these takeovers let us know in the feedback and we’ll do more in the future! We’re so excited to get to share his brain with you this week. Guest Takeover: Nathan took some well-deserved time off, so we invited Mario Gabriele from The Generalist to take his seat for the week! Mario was an active investor before he founded The Generalist-a community of 28,000 entrepreneurs, investors, and creators who receive weekly insights on the latest trends in business and tech.
